(Discontinued) HP Stream 11.6 Inch Laptop (Intel Celeron, 2 GB, 32 GB eMMC , Horizon Blue) Includes Office 365 Personal for One Year

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(Discontinued) HP Stream 11.6 Inch Laptop (Intel Celeron, 2 GB, 32 GB eMMC , Horizon Blue) Includes Office 365 Personal for One Year

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SMO- Basic Tenets Of Social Media Optimization

While SEO and SEM represent the most popular avenues toward reaching a targeted audience, social media optimization (SMO) is gaining momentum. MySpace, Facebook, Twitter, and similar properties that form the springboard for communities of like-minded consumers have reached a tipping point. Once a novelty, they have quickly dominated popular media. In the process, they have become the focus of social media optimization.

One of the reasons social media optimization has gained significant traction with companies is because it provides a unique marketing channel. Rather than depending solely upon traffic generated from specific search queries on Google and Yahoo!, a site can be positioned to enjoy a grassroots – and often, viral – marketing momentum. But, this strategy is not without challenges. To that end, here are the four basic tenets for a savvy social media optimization (SMO) campaign.

Tenet #1: Encourage Community Links

Consumers are starved for compelling content. Blog posts, videos, white papers, and news feeds that inform or entertain (ideally both) are perfectly positioned to attract attention. Once such content is discovered, entire communities descend upon it and spread the word. As a result, a company’s exposure and link profile can expand rapidly. Community links are one of the underpinnings of an effective social media optimization campaign. As the members of a community spread the word, inbound links grow. And with it comes a growth in organic traffic.

Tenet #2: Leverage Tags And Bookmarks

When sharing content with others in their community, people will always gravitate toward the path of least resistance. In the context of social media optimization (SMO), leveraging tags and bookmarks from popular social networking sites is critical. There is no shortage of plugins and scripts that allow your audience to share your content with a single click. Whether “tweeting” to their thousands of Twitter followers or seeding your content on YouTube, Flickr, or Facebook, these tags and bookmarks can help trigger a groundswell of exposure.

Tenet #3: Identify The Best Opportunities

Not every social networking site offers the same potential for a social media optimization project. Some sites cater to a younger audience. Other sites cater to a professional audience. The key is to properly isolate the target community given a company’s product line. For example, a financial services company geared toward high net worth individuals would find limited success on MySpace. On the other hand, a social media optimization (SMO) campaign that targeted professional communities on LinkedIn might be more appropriate.

Tenet #4: Integrate Social Media Optimization

The advantages of a social media optimization project, while significant, often distract companies from leveraging SEO, SEM, and ORM. It’s important to realize that effective online promotion is a confluence of all strategies. Not only does each use a different route to increase a company’s exposure, traffic, and sales, but all blend seamlessly with one another. In effect, social media optimization (SMO) should be integrated as one of several best practices.

The basic tenets that we’ve provided above do not comprise an exhaustive list. Indeed, they merely form the foundation of a social media optimization project. When carefully crafted, SMO can be used to gain access to communities that would otherwise lie beyond the reach of traditional marketing strategies.

Source by Julie Ann Ross

SMO- Basic Tenets Of Social Media Optimization

Social Media Recruitment: Advance techniques to reach out to candidates on Twitter and beyond

As a recruiter how can you reach out to a potentially large candidate pool on social media space in a short span of time? The answer is in carefully crafted social media strategy.

Link your social Media Accounts
As a recruiter build your professional profile carefully on Linkedin, Facebook and Twitter. A strong presence in these 3 social media forums are an absolute must if you want to taste success in social Media Recruitment. Linking up your networks is even more important as it allows maintaining uniformity across social media networks.

It may seem a little daunting to start with but with but maintaining all 3 networks can be automated in such a way that if you do a Twitter update it will automatically update your statuses in LinkedIn and Facebook  saving valuable time and energy. Both Linkedin and Facebook offer Twitter widgets and all you need to do is to activate the widgets to link all your 3 accounts together. Once you link up your Twitter account with Linkedin and Facebook you are ready to move to the next level.

Create your Blog Site for Job Posts to harness RSS Feeds
Do I need a blog? The answer is no if you have applicant tracking system which generates RSS feeds for your jobs and offers a job publishing platform. If you don’t have system to rely on than a blog can become an indispensible tool for your recruitment process.  Blogs can be used as a remarkably cheap platform to publicize your jobs and hundreds of smart recruiters are doing so. So go ahead and create your blog. Build your profile on your blog carefully with links to your Linkedin, Facebook and Twitter accounts. Make sure the banding is uniform across all 4 platforms. The best approach here is to keep things simple and professional to start with. You can always add bells and whistles as you grow confident. And yes there are ready-made widgets to integrate your social media profiles with your blog and can be unearthed with a little research.

All popular blogging platforms (Blogger, Word Press, Typepad etc to name a few) generate RSS feeds. The innocuous RSS feed are most effective form of content syndication on the Internet today and offers limitless possibilities in spreading your content on the internet.  We need to harness RSS feeds to reach out to a larger audience. Once build your blog and start posting, your blog site with generate your RSS Feed.  There are many ways to publicize your feed:

You can submit your feeds on all major search engines; you can integrate them on Feed Directories. And you can integrate your RSS feed into your social network which is what I will focus on this article.

Use FeedBurner to auto publish your blog RSS feeds as Tweets
Create a FeedBurner (www.feedburner.com ) account and burn your feed to make your blog feed RSS reader friendly.  After you burn your Feed use the FeedBurner tools to optimize and publicize your feed. To publicize your feed FeedBurner offers a  gem of a feature called socialize which integrates your RSS feed with your Twitter account. The interface is simple and intuitive and can be activated with a few clicks! The system allows you to send your blog feeds to your twitter account in 1 hr intervals in a twitter friendly format.

Now you have created a system where the moment you post your jobs on your blog the post will be automatically fed into your Twitter account as Tweets via FeedBurner .  Once your feed is published on Twitter your already linked accounts on Linkedin and Facebook will automatically pick up the tweets and publish them as your status updates. In other words all your connections across 3 major social networks can view your job posts as status updates with a link to click on. This in turn which will lead them to your blog to view your jobs and apply. Now you are ready to move to Level 4.

Moving beyond your network using Twitter
Now you have created a system to publicize your jobs across your Twitter Linkedin and Facebook contacts.  Is there a way to move beyond your network? Social Networks tend to grow organically depending on how aggressively you are building them and your jobs can spread quickly via viral mode to a larger network of 2nd and 3rd degree contacts.  You can move to an audience beyond your network with the help of a few twitter tools.

• Create an account with http://www.twitjobsearch.com/ and integrate your twitter feed. You Job tweets will become part of a large twitter job platform and will reach out to thousands of followers beyond your network.


• Also use http://www.twitterjobcast.com/ all you need to do is use the word hiring in your job titles. Twitter job cast will automatically pick up your posts and publicize on twitterjobcast.com. As a strategy start your job posts with the word hiring and use the position and location in a tightly constructed blog title. Example “Hiring Mortgage Sales Officers in San Francisco, CA”.


• You can also explore the following paid services as part of your broader outreach strategy: http://twitterjobs.org/, http://tweetmyjobs.com/ and http://tweethopper.com/

Closing the Loop
Now you are reaching beyond your networks and effectively closed the communication loop for effective social media recruitment. 

This article at best lays a very basic foundation of what can be achieved in social media recruitment. There are hundreds and twitter tools out there and possibilities are limitless.  You can refer http://www.twitglry.com/  OR  http://www.feedmyapp.com/ to experiment with social media tools and to move your social media recruiting strategy forward.

Source by Rituraj Borooah

Social Media Recruitment: Advance techniques to reach out to candidates on Twitter and beyond

Leverage the Power of Social Media Effectively

Social media marketing is practically free. If you were to attempt to reach out to millions of people through physical means you would have to make a lot of investments. This technology is the way to most efficiently reach out to your potential clients, not only in terms of finances but in terms of time as well.

 

It’s clear that social media has grown dramatically over the last few years and that with more than 800 million active users; the number of Facebook users is easily more than twice the size of the entire population of the United States!

 

Many of today’s successful businesses have been around for years, long before the internet was a viable option in marketing a product. Although billboards, TV commercials, and radio and print advertisements have been successful in the past, they will not have the impact they once did in today’s market. Many people no longer check the newspaper for movie times, they reference online venues. Many people no longer hand-write letters, they electronically draft emails.

 

Social media is the fastest growing marketing tool, and any business not capitalizing on its numerous capabilities could be at a disadvantage to its competitors. Waiting around and not taking advantage of this vastly growing marketing tool is an opportunity that companies are missing. Business is ever evolving and so must marketing campaigns in order to keep pace with the competition. So then why wouldn’t someone immediately get involved with social marketing? It cannot be money, as most of these networks are free.

 

It’s tempting to go out and create a Facebook, Twitter, LinkedIn, Stumble Upon, Digg, Delicious, YouTube, and Foursquare account all at once. But the problem with this strategy is that if you grow too fast, you won’t be able to keep up with all the benefits of each site. The best approach is to create one site, like Facebook, learn the details and properly implement. Create your Fan page, join groups, participate in events, and engage with others. If you start up 12 at once, you won’t be as active and your lack of participation could defeat your overall goal. It’s better to have 1 or 2 completely utilized social networking sites than 100 poorly designed and ignored platforms.

 

Not everyone receives information through the same medium. Some people like to read, others like video, and some people will be drawn to pictures on your site. The key is to mix up the way you post. If you simply put out a blog every day, your followers will become blind to your communication method. Change it up a little. If you have a blog one day, then put up a simple video the next. Post and tag people in pictures later in the week. The more variety in your posts, the more interaction you will achieve.

 

 

Define your base strategy. Setup a budgeted roadmap with intermediate white stones that will help at fine tuning the campaign all along the way. The roadmap should stay in tune with what is being done or what has been done in the real-world. Social Media Marketing is never an innocent act. It is time-consuming and will incur expenses. Being precise about the campaign will definitely decrease the burden. As said earlier assess the main objective and methodology.

One at a time! Don’t try to aim for all objectives in one go. Remember! Stick to your company’s marketing and communication policy.

If you can afford it out source it. If that doesn’t fit well with your marketing budget & you have to do it yourself then get educated. There are plenty of courses, seminars, mentors & workshops out there to help you learn. If you are really on a shoestring budget spend some time scouring the web looking for free information on social media blogs, websites & video channels. But make sure you do. There is no point spending time on something if you are doing it wrong. Social Media marketing isn’t difficult & shouldn’t take long to get up to speed but it doing it the right way or wrong way is the difference between it paying dividends or not.

 

http://malaysiasocialmediamarketing.com

Source by MKSam

Leverage the Power of Social Media Effectively

Benefits of Social Media Optimization for Websites

Although it has been around for sometime in our society, social media optimization (SMO) is a new concept in the field of website marketing. Men are social creatures and have a craving to stay with like-minded people. These like-minded people form a group and eventually lead to a society. Similar concepts are followed in the online world.

Previous Techniques

Previously, online marketing techniques were different. Webmasters used different SEO techniques for getting top ranks in search engines. High rank made it a possibility for their website to come in the visibility of their desired audience. Eventually, it could lead to monetary benefits. However with social media optimization, you can reach every corner of the globe both as an individual and a company.

Single Platform For Dissimilar Business Minds

Facebook.com, del.icio.us, Furl, technorati, digg, bloglines.com and similar other online social forums provide us with an excellent opportunity for promoting businesses in a methodical manner. The cliché behind the success of these types of websites is their ability to accommodate different types of business minds on a single platform.

Platform For Harnessing Your Business Skill

These domains allow intermingling of two different people having similar interests and business needs. Business owners can earn valuable tips from different posts, which are put up by experts of their field, for improving their business strategies and eventually making the desired profits. Simultaneously, they can post their own problems for getting solution from these experts.

Affordable Method Of Globalizing Your Business

Apart from finding out tips, SMO helps business owners in making their products affordable and the company name visible to the global market. In return, they get clients in large number from the same forum and through the reference of the former. Henceforth, you are making friends and extracting cash from similar location at the same time.

Social media have changed the entire networking field from top to bottom and have brought the whole world to just the click of a button. If you have the desire to promote your business with minimum or sometimes no investment, SMO is the perfect ingredient for your recipe.

Source by Arturo Patel

Benefits of Social Media Optimization for Websites

Ethics in Social Network Marketing

Unethical marketing practices on social media websites has backfired…badly. As in all marketing situations, it pays to have integrity. While much of social networking is out of your hands, there are many factors that you can control that will keep you out of the hot seat.

The first thing that you must always keep in mind when you embark on a social network marketing campaign is that you are joining a community. As with any community, business has its rightful place, but it does not have the right to invade people’s privacy. In your face, non-targeted, spam marketing will get you nowhere in a hurry.

Most social network marketers use websites like FaceBook and MySpace to try to drive traffic to another website. While it’s perfectly ethical to use social networking websites to spread a message to people who are genuinely interested, many people game the system with auto-friend adding programs and spam messages and bulletins. Again, anything non-targeted and spammy will not help your reputation.

Thankfully, social networking websites are becoming wise to these practices and are effectively weeding out and banning offenders.

As mentioned earlier, to use such websites as a marketing tool with integrity you need to participate as a member of the community. Get involved in groups that are related to your area, contribute, communicate and make friends that are genuinely interested in what you have to say and what you have to sell.

As you begin to publish more content on these websites, try to avoid direct marketing platitudes. For success, your content will need to be of genuine value and interest to other users. Also, never mislead potential clients. Don’t overdue your titles to try and lure clicks from visitors.

For example, instead of leaving a post on a blog pretending to be a consumer recommending your website or product, be up front about it. Explain that the product or website is yours and how it is relevant to the discussion. People will eventually see through dishonest marketing methods, even if they don’t right away. And one mistake could cost your reputation.

Also, when contributing in social networking websites, never use it as an opportunity to unfairly criticize competitors or their products. Don’t point out shortfalls. Point out what makes you different.

Since social network marketing can be seen as a form of publishing, be aware of online copyright issues. Read up on the basics of media law and know the potential dangers when it comes to defamation, invasion of privacy and intellectual property, and copyright infringement.

There are no hard and fast rules governing ethical behavior in social network marketing. Most communities are self regulated. So, be on your best behavior and you shouldn’t have any problems.

Source by DAVID C SKUL

Ethics in Social Network Marketing