Word Of Mouth Advertising On Social Media – Using The Domino Effect

The strategies for advertising, marketing and promotions have changed completely.   Social media sites that mushroomed by the dozen have allowed websites to increase their visibility and reach over the ever expanding web space. Social Media is not just a fad and companies all over the globe have begun to take note of Social Media and its impact on the business. Companies the world over are utilizing social media sites for gaining visibility, managing their reputation on the web, tracking consumer behaviour, creating multiple channels of easy communication, providing value-added information and increasing sales.

Social networking sites like Facebook and Linkedin have allowed millions of people from all over the world to connect over the digital space. Spiralling out of this new ways of engaging prospective consumers, influencing people and gaining leverage in the market, social media has had an incredible impact on the internet.  Spreading its reach everyday social media now encompasses a number of video and photo sharing sites along with social bookmarking websites. Apart from the fact that you can create a link of your business on the web that helps in re-directing traffic to your page, you can also improve the indexing opportunities of your website. The world is now connected like never before and a single update on one portal can be directed towards an assortment of other sites thus giving you added visibility.

Word of mouth advertising on the web entails the use of strategic techniques that appeal to prospective consumers and engage them. Floating information and links on a number of platforms creates a domino effect which in turn gets you traffic from all over the globe. Considering the reach of the internet you could gain prospective consumers from any part of the globe and enhance your brand recall value without spending exorbitantly on the branding processes. The shift in the marketing structure has brought about a new wave of techniques that allow companies to track the actual impact of investment.

Social Media gives companies more for less. From General Motors to Pizza Hut, a number of FMCG companies are using sites like Twitter for online reputation management and information broadcasting. This not only allows you to communicate with the actual consumer giving you better insights but also allows you to push your brand deeper into the market. However with a number of websites dedicated to social media cropping up everyday a careful assessment of the web space is necessary for crafting better and more efficient marketing techniques.

Scrupulously charting the plan of action is vital for utilizing the ‘Domino Effect’ to your advantage and pulling consumers to your page. Here are few guidelines to stick to when trying to fully utilize the potential of connected intelligence –

• Identify the key sites for promotion


• Create profiles on each of them


• Update content in form of information, pictures or videos daily


• Reach out and make friends over the digital world


• Engage consumers through compelling conversations and content


• Gain the trust of your members/followers and use this for pushing your brand further


• Ask your members/followers to promote you but only to an extent


• Let your engaging content speak out (it automatically gets you attention)

Social Media is here to stay and the sooner you realize this the faster you can gain leverage in the market.

Source by Ricky P

Word Of Mouth Advertising On Social Media – Using The Domino Effect