Thursday, June 2

Why Web 2.0 Matters in Your Employee Communications

According to an Aon Survey of 8,000 employees of various public and private employers, both salaried and hourly workers are finding ways to use Web 2.0 (social) media at work, for work purposes. The survey bypassed employers to ask employees directly if they are accessing social networks (Facebook, Linked In, etc.), using instant messaging and text messaging to communicate with each other, setting up wikis and reading blogs at work.


Why is this good news for employers? The answer is because corporate communicators and HR can use these tools for employee engagement and education to accelerate the communication process. Since Web 2.0 media is electronic, it can provide access to your intranet or HR portal to create a more integrated and cost-efficient way to communicate with employees – including benefits enrollment and wellness education campaigns.


What Works at Home Will Apply at Work
The survey asked respondents what Web 2.0 tools they use at home to find information important to them. If they are comfortable with Web 2.0 media at home, they are ready and will find these tools used in a communication campaign at work.


As expected, the survey found higher usage of this media by those under age 29 (Generation Y or millennials) compared to older respondents. If these younger employees, who will soon be the largest generation in the workforce, are comfortable using this media at home, then they will find a way to use these communication tools at work – employers should begin using them as part of their employee communication strategies. The better you can align your communications to your employees’ media preferences, the easier and faster you can achieve results.


To read the rest of this article on Web 2.0, visit Sparxoo.com.




Source by Sparxoo



Why Web 2.0 Matters in Your Employee Communications

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