In the age of digital media, where the method to deliver the message to audience was written text and images, soon the paradigm shifted to an innovative concept – the explainer videos.
Animation Videos are the short, fun and informative videos which do the simple task – ‘explain’. They explain the whole complex concept to the viewer in simplest of the way and the products and services are demonstrated to the audience. The average duration of an explainer video is in between 2 minutes to 3 minutes.
The first ever animation video was seen almost a decade back when micro blogging giant, Twitter used to it demonstrated on how to use it, it became viral and almost 10 million people saw it. The video was created by a company named as Common Craft.
9 years have been passed since the first explainer video was produced and has travelled a lot of journey and has become very successful too in this period. They have replaced the traditional videos for the marketing strategy for the companies and became the first choice for brands and companies across the world.
However, just being 9 years old in the market, the explainer video has still travel a lot and achieve more heights and become more dominating in its niche.
Importance of Animation videos
The explainers video helps in knowing the purpose of something. It helps in determining the importance of a specific product or service or concept to a particular person.
People find the videos so entertaining and catchy, that according to some of the studies, facts have been revealed that the probability of a product being sold increase by 64% when a consumer watches an explainer video of that product instead or reading its content, or watching it through images.
These videos have successfully replaced text content as a marketing strategy to a big margin. It is also revealed that only around 28% of the text is read by the reader when he saw written document over a web page.
1.8 Million Words in 60 seconds
According to Dr. James McQuivey of Forrester research, a small video of a minute carries almost 1.8 million words.
An explainer video is made up of combination of various communication types which in turn conveys the scope and vision of the product to the viewer. The use of animations and graphics and sound, the video becomes more interesting to watch.
One of the primary reason which has attracted millions of people to the use of explainer videos is that they uses both auditory and visual senses in their creation which helps to connect people to the video and thus positive results are derived from it.
Site Engagement and Online Presence
Apart from all these factors, a strong factor which works in the favor of explainer video is that they decreases the bounce rate of the portal. According to a study, whenever there is a video present on the web page, the average time a visitor spend on a website is around 2 minutes, which indirectly helps them in creating a strong online presence for the company which boosts their search engine rankings.
Additionally, it has also been revealed in a study that almost 59% of the search results are done keeping a video in search rather than a text as a video allows to engage the audience more as compared to the written text.
These are not only the positive traits of the explainer videos but there are still a lot are present. The arena of explainer videos is very bright and the brands who never thought to shift to this paradigm have also started to praise it and it is doing wonders for them.
Animation Video Scope For Business in Today's Time
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