While planning website redesign, it’s important to focus on the functionality, content, SEO besides the visual design of the website. Often websites with good search traffic experience descended ranking after web redesigning. Undoubtedly, it’s essential to own a good looking website for converting the visitors into customers but functionality, traffic, and conversions ultimately administer the success of the website. Let’s have a look on the salient features important to bear in mind while redesigning your website.
Complete research from your end
While designing a website expected to deliver results it’s important to outline the target audience. The functionality, design and SEO strategy must be developed around the outcome of the research that is included in community mapping and keyword, market research. When you collect the information from the commencement of the project it can be used in almost every aspect and it can also turn out to be helpful for the hired web designers in Perth. Now assess the existing data to recognize the features currently helping you to succeed and evaluate the pages popular amongst the visitors and rank highest in the search engine result pages and deliver a large number of leads and sales. With the proven techniques, you can stimulate the redesigned website and assess the success of the website.
Website Structure
Redesigning the website, of course, means giving the website a fresh outlook but it’s also the high time to restructure the website. Be sure the information architecture is organized to gain optimum visibility accompanying conversions. Pages with higher bounce rate needed particular attention. Depending upon your target audience you can determine between adaptive, responsive or mobile friendly website. Each of them comes with their set of advantages.
Navigation
This factor determines how easily the site can be accessed and visitors can find the way from one page to another. Besides making it accessible to the human it’s important to make the site search engine friendly so that search engine spiders can crawl through the pages without facing any obstruction. It has paramount importance in earning higher visibility. With data-driven, informed look to the existing structure of your website, one can perk up the performance of the site by optimizing its preliminary object.
Include social login option
According to a survey, almost 73% internet users prefer social login options more than creating an account or providing the email address. You can enhance the user experience of your website by providing this option and it will eventually increase the registration conversion of your website along with retention. Through this way, the required timing for registration process inhibits thus increase the number of user registration.
If your website to deliver value then instead of depending upon on a single person it’s important to rely on the expertise of a proficient team of logo designers in Perth who works dedicatedly from the very beginning of the project.
Crucial Points to Note during Website Redesigning
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