In the first part of this series, I discussed several ways to convey authority online. In this article, I will explain a few more.
1) Visibility is king. The more visible you are, the more trust you gain. When you are social, public, visible – you gain automatic trust because it’s YOU out there and not just words on a screen or lectures in a newsletter/forum. You have become personally identifiable and this breeds trust.
2) Be visible in multiple venues. The internet as we know it today affords many opportunities to show yourself and your wares. YouTube, Twitter, Facebook, Digg, Yahoo Groups – are the major venues people are using to communicate. If you wish to communicate authority, you should strive to show up in all of these venues:
A) Video
B) Articles
C) Audios
D) Blog Posts
E) Forums
F) Facebook
E) Twitter
The more venues in which you are visible, the more your credibility goes up. Since you have shown up in various different areas, people will think “Wow, this guy is EVERYWHERE” and the chances they think you are a huckster decrease dramatically.
Think of celebrities – why are they popular? Is it because they are celebrities or because they are visible? They first got famous because they were visible. It’s an interesting psychological attribute – we label highly visible people with authority.
3) This was mentioned briefly above, but provide solutions in forums and social media websites. Give your advice, provide solutions, be of service to people in these areas. You can do this via video, audio, or articles as I have mentioned above. I’ve had many people contact me through forums and social media sites asking me questions, looking for solutions. And many of these have turned into paying leads for my business.
In the next part, I will discuss what NOT to do when conveying authority in your niche. You will want to pay attention to these because they can nullify all of the pro-active tips I’ve already mentioned.
Leadership Development - How to Convey Qualities of a Leader, Even If You Are Just Beginning Part 2
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