Response rate is the number of people who have completed your online survey divided by the total number of people in the sample group. The response rate is very important for the results as it states the sample size and the reliability of the data. There is no point going for a huge sample size and finally achieving a low response rate. Higher response rate will ensure that the data collected is authentic and reliable for business decisions. The sample size should be selected according to the need and requirement of the survey.
As mentioned above, a low response rate is not a good signal for your online poll. The low response rate signifies that there are some glitches in the survey. Some of the clear indications of low response rate are:
1. The Survey has Errors: The lower response rate depicts that the sample size is decreasing which is alarming for your results. The reliability of the data collected is questioned if you will have a lower sample size. The margin of error is likely to be high when lesser partcipants will take part in your poll. Higher response rate is very important for the accuracy and reliability of the inputs gathered through online survey.
2. The Sample Group is Uninterested: A lower response rate also signifies that the respondents are not inclined towards answering the questions. The uninterested participants will either not reply or give half-hearted answers to your questions. You will have to make the online survey more interesting if you want to increase the response rate. Make sure your messages and subject line is appealing so that your respondents will continue with the online poll.
3. The Respondents are Biased: There can be instances when the respondents give biased response to the questions which ultimately fails the purpose of the online poll. Your topic can be sensitive, boring or against certain demographic which will lead to business in the respondent’s reply. It’s always better to check the online poll before putting it on the floor. Instead of getting confusing and misleading results, make sure your questionnaire is free of any flaw.
Whether designing a new product, coming up with a more cost-efficient production process or targeting a new market, today’s business scenario is much more competitive and aggressive. The task of making a decision calls for much of brainstorming and here poll come in as a blessing for the managers. Doodle, PollDeep and Survey Monkey are some of the online survey creators which offers online poll with amazing features and attributes, customizable according to the need of the business. Through making the relevant changes, you can increase the response rate of your poll. It will make conducting a poll and decision-making a much easier and comforting task.
Why Response Rate is a Deciding Factor In Online Poll?
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