An SEO audit is standard procedure for any website. In fact, if you are serious about your internet business, you will make sure you do it frequently.
Unlike a traditional audit, this one is performed solely for marketing purposes.
A properly done SEO audit should give you a better insight into your website, individual pages and overall traffic. It is a great way to improve performance allowing you to rank better in the SERPs.
According to gotchseo.com, an audit should be performed:
1.At the beginning of a new project
2.At the beginning of a new quarter
But, like most other things, you have to take this with a grain of salt.
Yes, an SEO audit helps us determine how our website is performing. But, if you are a small website, you do not have to overdo it. Concentrating on stats can be a waste of time especially if there are other things that you have to take care of.
But, if you are medium sized website and you noticed drop in traffic, perhaps it’s better to perform a timely audit and discover the root of the problem.
Performing an audit for audit’s sake is a waste of time.
Audit strategy
Before anything else, you need to create a viable strategy that will help you establish your goals.
There are numerous things that can be improved with an audit. You can gain insight into your competition, you can analyze your keywords, you can improve technical aspects of the website etc. Nevertheless, when people contact an SEO expert they only wish to know one thing…
How to improve rankings?
This is a bad way of putting things given that an SEO audit is a complex procedure. It is meant to analyze multiple aspects of your business and based on them, help you understand what is good and where you can improve.
That being said, an SEO auditor needs to perform:
1.Technical analysis
2.On-Page analysis
3.Off-Page analysis
4.Competitive analysis and keyword research
1) Technical analysis
First thing that you have to determine is whether your website is working properly. This can be done with a technical analysis.
It is highly recommended that you always start with this step. If you have a bad basis, you won’t be able to build your website from the ground up. You wouldn’t build a home on a bad terrain, would you?
Technical analysis helps us with various things that we can group into:
•Accessibility
•Indexability
Accessibility
As the name says, accessibility is connected to Google’s and user’s ability to access the website. If your potential visitors are unable to see your pages, there is no point in creating new content.THIS IS YOUR GUIDE TO SEO AUDITING OF WEBSITES FOR BEGINNERS,. A GOOD MANUAL TO READ
SEO Audit Business: A Compelete Guide To The Basics For Beginers
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