How To: Running a Successful Social Media Marketing Campaign

Like a journey to a distant land full of unknowns, launching a social media marketing campaign with no prior experience is a daunting — yet exciting — task. Yes, the campaign may be extremely successful, but there’s also a good chance it will miserably fail.

First of all, taking a business online should be done only when full confidence in one’s social media marketing Plan of Action is achieved. If you’re thinking twice about certain marketing tactics, go with your gut feeling and make amendments prior to engaging customers on social channels.

On to the fun stuff: The right way and the wrong way to run a social media campaign…

So we can say goodbye to the negatives once and for all, the wrong way to run a social campaign is to put one’s company first and deliver self-serving messages that, ultimately, turn away customers. The goal should not be to communicate with customers and make a sale, rather connect with customers on a personal level so as to induce future sales. It’s imperative for companies to put themselves in a customer’s shoes.

In regards to the right way to run a social media campaign, information is key. Instead of a jewelry company listing the pieces they have for sale, write a blog post about caring for jewelry then share it on social channels. If a law firm wants to attract clients, share information on a particular type of crime including how such a case plays out. Customers want to know that companies are there to help them, not simply make a sale.

Lastly, if I can stress one thing it’s consistency. Companies must be consistent because popping in one day and saying hello, then disappearing for a week, is ineffective and, when you really think about, shows a severe disconnect. How can you market socially if you’re not being social? ::drum roll:: You cant!

Aaron Schoenberger
(310) 876-0874 x1
The Brainchild Group

Source by TheBrainchild

How To: Running a Successful Social Media Marketing Campaign

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Word Of Mouth Advertising On Social Media – Using The Domino Effect

The strategies for advertising, marketing and promotions have changed completely.   Social media sites that mushroomed by the dozen have allowed websites to increase their visibility and reach over the ever expanding web space. Social Media is not just a fad and companies all over the globe have begun to take note of Social Media and its impact on the business. Companies the world over are utilizing social media sites for gaining visibility, managing their reputation on the web, tracking consumer behaviour, creating multiple channels of easy communication, providing value-added information and increasing sales.

Social networking sites like Facebook and Linkedin have allowed millions of people from all over the world to connect over the digital space. Spiralling out of this new ways of engaging prospective consumers, influencing people and gaining leverage in the market, social media has had an incredible impact on the internet.  Spreading its reach everyday social media now encompasses a number of video and photo sharing sites along with social bookmarking websites. Apart from the fact that you can create a link of your business on the web that helps in re-directing traffic to your page, you can also improve the indexing opportunities of your website. The world is now connected like never before and a single update on one portal can be directed towards an assortment of other sites thus giving you added visibility.

Word of mouth advertising on the web entails the use of strategic techniques that appeal to prospective consumers and engage them. Floating information and links on a number of platforms creates a domino effect which in turn gets you traffic from all over the globe. Considering the reach of the internet you could gain prospective consumers from any part of the globe and enhance your brand recall value without spending exorbitantly on the branding processes. The shift in the marketing structure has brought about a new wave of techniques that allow companies to track the actual impact of investment.

Social Media gives companies more for less. From General Motors to Pizza Hut, a number of FMCG companies are using sites like Twitter for online reputation management and information broadcasting. This not only allows you to communicate with the actual consumer giving you better insights but also allows you to push your brand deeper into the market. However with a number of websites dedicated to social media cropping up everyday a careful assessment of the web space is necessary for crafting better and more efficient marketing techniques.

Scrupulously charting the plan of action is vital for utilizing the ‘Domino Effect’ to your advantage and pulling consumers to your page. Here are few guidelines to stick to when trying to fully utilize the potential of connected intelligence –

• Identify the key sites for promotion


• Create profiles on each of them


• Update content in form of information, pictures or videos daily


• Reach out and make friends over the digital world


• Engage consumers through compelling conversations and content


• Gain the trust of your members/followers and use this for pushing your brand further


• Ask your members/followers to promote you but only to an extent


• Let your engaging content speak out (it automatically gets you attention)

Social Media is here to stay and the sooner you realize this the faster you can gain leverage in the market.

Source by Ricky P

Word Of Mouth Advertising On Social Media – Using The Domino Effect

Social Media and Athletes

Social Media and Athletes…
Lots of Pressure on the Athletes Over Social Media…

There seems to be a great deal of pressure on athletes to use social media such as twitter and facebook during games.  The people that are putting this pressure on the athletes are not aware of the huge safety risk this may pose. Most people have never reached the level of competition that a professional or college athlete has reached. Therefore, they cannot possibly understand the level of focus necessary just before and during each game.   Yes, athletes and teams should be using social media, but the players and coaches SHOULD NOT be using anything of the sort immediately before or during games for SAFETY reasons. Maybe they can have an administrative person from the team keeping fans happy with real time updates. After the games and on days the athletes do not play the athletes and coaches should use social media to keep fans interested,  informed, and up to date. I cannot stress enough that just before and during the games the athletes and coaches MUST FOCUS on the game. IT’S A BIG SAFETY ISSUE.   I’ve been coaching since 1978 and have seen athletes get distracted and then injured. After seeing distractions and minor bumps and bruises, I had parents agree they will not call for their child’s attention during practice or competition for SAFETY reasons. And each athlete agreed that they would not interact with any spectators during practice or competitions. The reason is because it takes away from their concentration. Anything that causes an athlete to lose focus can cause an accident.   So with all of your discussions on this topic please keep ATHLETE SAFETY in mind…   By Karen Goeller, CSCS www.KarenGoeller.com

Source by Karen Goeller, CSCS

Social Media and Athletes

Blogs and Social Media: Moving From Monitoring to Networking

In recent years, blogs and social media monitoring have become a fundamental part of the press office operation and many PR agencies’ bread and butter services.

As social networking has matured, companies need to engage proactively to ensure their brands are effectively supported.

Traditional media such as magazines, newspapers and TV channels have increasing numbers of journalist-written blogs as part of their online presence, meaning a top tier of blogs are seen as being just as influential in the media landscape as their e-zines and print media counterparts. There has also been an increase in the number of business-led social networks, business users of blogs and micro-blogging tools such as Twitter and Google-owned Jaiku, and multimedia social sites like Flickr.

However, a huge portion of the blogosphere and social media landscape is not professionally produced and individually these sites do not have huge audiences. Collectively though, these smaller outlets comprise as much as 99 per cent of the social media landscape and together form a powerful force that the PR industry is looking to harness. As the majority of blogs and social media sites contain personal content written in the first person, viral issues and stories can spread quickly. The sites connect people and when issues spread virally across social networks, they become big news for organisations that they affect. This is why tracking blog buzz across the whole of the web is critical for reporting on brand image, online coverage, and building a picture of customer perceptions.

An example of how effective a viral campaign can be, was when an online grass-roots campaign was formed on the social network Facebook. Protesting against an overdraft charge that the bank HSBC was imposing on recent graduate accounts, thousands of students joined forces online through a viral Facebook group which generated massive media attention, and forced a u-turn at HSBC. Within just a few weeks of the group launching, the bank scrapped the overdraft charges.

Over the last year, the fact that blogs impact a company’s brand image online has become more established. Marketing, PR and communications departments are increasingly exposed to the impact blogs have on a brand’s reputation, whether that’s negative coverage of a product or an online petition or a campaign across social networks. As this issue has gathered momentum, companies have realised that blogs and social media need to be actively managed not just monitored.

Some progressive brands are already doing this successfully. US retail bank Wells Fargo for example has a team dedicated to responding online to bloggers’ issues and complaints in order to increase positive sentiment around the brand online and reduce the amount of negativity that might emerge.

What caused the need to move from monitoring to engagement?  Early adopters have led the charge. And the masses have followed. We are seeing social media’s evolution in the business ecosystem move from early adopter to mass market status and web tactics are rapidly becoming better understood tactically and strategically as part of the PR mix. The challenge is to turn the opportunity into action.

Source by Brendon Craigie

Blogs and Social Media: Moving From Monitoring to Networking

What Exactly is Social Media Marketing?

The customary technique of advertising your business in your area by giving out flyers, promoting on radio and TV, door to door marketing are of no utilization in 21st century. The era has changed with the adjustment in technology. Each individual is presently a tech keen and need all data from internet. Subsequent to the creation of internet technology the quantity of clients have expanded exponentially, today millions of individuals are utilized to internet where as some thoroughly rely on upon internet to keep roof above their heads. In this cutting edge era where people are dependent on internet, it has opened an incredible hotspot for advertising business on the web.

In the first place when internet was new in market, nobody had ever imagined that it will open such an awesome hotspot for generating clients to business. As the quantity of users expanded and got to be incredible wellsprings of fascination in individuals worldwide each business person began making plans to advertise their business on the web. But it wasn’t as straightforward as the technology was not all that exceptional the expense per advertisement online was very high. With the time numerous new sites began building up and everybody began offering space for advertisement, finally a major change appeared this was the point at which the social media sites were born.

Social media websites were those destinations where individuals were using for entertainment, for example, for survey or sharing video, music, and so on… Social media also included sites that were providing free enlistment service and welcomed individuals to unite with one another for sharing their thoughts. The social networking sites like Facebook, Myspace, and so forth were some of those sites giving free services. Individuals didn’t thought they would utilize these social systems administration websites for advancing or marketing their business. In any case, later when the quantity of clients began expanding and the site got to be renowned, everybody was pulled in to advertise their item and service.

The development of Social media was invented with the aim to share thoughts, photographs and video with the friends and family. Every individual enlisted to these social networking sites needed to raise their number of friends or fans. With the expansion in number of friends they additionally persuaded the eminence to be the most seasoned person from these social systems networking sites. This expanded number of friends pulled in numerous huge business firms to advertise their item and services. The individual with bunches of friends included got gigantic income for advertising item and services of any huge business firm.

They were able in advertising and advancing business in social media locales successfully, however their charges procuring these expert social media marketers were high. Be that as it may, now days the quantities of social media marketers have expanded and today you can discover several marketers prepared to take your task at least expensive rate on the web. In the event that you don’t have the monetary allowance to procure an expert social media marketer you can likewise begin advancing your business yourself there are some critical focuses that you have to remember before advancing your business item or service in social media sites.

Simply making a business profile online is insufficient to advance your business online you have to expand the quantity of fan in your profiles. Profile without fans are futile for advancement, thus this is viewed as the imperative point to remember before advancing your business on the web. Second and most imperative point is to give helpful item and service to the viewers; you ought to dependably check whether the item you are elevating is valuable to the client. You can judge this by utilizing the item or service yourself, and if you feel fulfilled by the item or service then you can advance with full certainty on the web.

Social media marketing is viewed as a capable service to give a solid effect on your business, however before that you need an exceptionally solid profile. If your business profile looks dull and is not having useful news or data for viewers they won’t be interested in adding you to their fan list. When you enlist to social media websites all your data’s are visible by others henceforth you ought to be extremely mindful and genuine for making a lusty profile on the web. Give something other than what’s expected or one of a kind to customers online they ought to become more acquainted with that I am imperative to certain business and I ought to take the activity to advance the business on the web.

Like this you can undoubtedly let your customers or clients convey you to the upcoming level, when you give exceptional offer or voucher to your customers online this pull in parts more individuals who are interested in getting reduced services from your business and consequently they will add you to their companions or fan list. With the assistance of social media marketing you can produce great leads for your business, the quantity of guests or activity to your site will likewise increment massively. When you are up with an effective business profile on social media sites you will get ensured leads on your advancement for each and every product or brand.

With the assistance of these social media sites you will have the capacity to produce high leads and deal with most extreme ROI in your business. Numerous business firms are streamlining the social media marketing methodology for advancing their business; don’t lavish your time on the grounds that your rival may have settled on the choice to advance their business on the web. Good Luck!

Source by Robert Monolay

What Exactly is Social Media Marketing?

Top social media network sites!

1.Facebook

Having reached over 350 million worldwide active users in November 2009, Facebook is one of the most influential social networking community. It is continuously growing at a very fast pace and 50% of active users log on to Facebook in any given day. More than 35 million users update their status each day on Facebook.  And there are more than 65 million active users currently accessing Facebook through their mobile devices.

2.Twitter

According to researchers, the micro-blogging service Twitter remains the preserve of a few, despite the hype surrounding it. Although it has received a great amount of media coverage lately, Twitter is still in its infancy. The Telegraph reports there are around 5.5 million Twitter users here in the UK and it seems that a typical user is under the age of 35.  To learn more about managing your Twitter account successfully, check out our post on Twitter Rules Business Must Know.

3.LinkedIn

LinkedIn is the largest interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. Its mission is to improve people’s ability to make use of their professional networks.  It offers the chance to its users to “get to someone” in order to make a sale, form a partnership, or get a job. It works well for this because it brings more than 55 million experienced professionals from around the world in one place. Professionals use it for posting their CV, highlighting their business skills or to promote campaigns, issues and causes.

4.MySpace

Up until this last year, MySpace was the number one social network according to statistics. Nevertheless, today MySpace is falling behind — some might say it’s been left in the dust. The social network holds more value now for musicians and artists, rather than for the large public.

5. FriendFeed

One of the rapidly emerging social media network sites is FriendFeed. According to the latest industry reports, more than 18% of online communities’ users have joined FriendFeed in 2009. FriendFeed is a service that offers an interactive and simple way of communicating with friends as well as sharing videos, pictures. The differentiating features that build it success would be that it doesn’t need a special application to be used on email or phone and it allows pulling in updates from other sites around the web.

6. Ning

Ning competes with social sites like MySpace and Facebook by appealing to people who want to create their own social networks around specific interests with their own visual design, choice of features and member data. Although it has millions of users, Ning is little known by the majority of people. However, Ning has revolutionised social media through how it boasts thousands of niche networks within itself – it’s a great easy way to set up your own social network for no cost – apart from lots of time!

7.Bebo

Better known to the public is Bebo, a smaller networking community, that just like MySpace, gives users the option to customise their profile. Bebo has recently increased traffic because of new features that let users see their friends’ activity.

8. DeviantArt

DeviantArt is an online community with worldwide appeal showcasing various forms of user-made artwork. As of October 2009 the site consists of over 11 million members, over 100 million submissions, and receives around 100,000 submissions per day.

9. Buzznet

Buzznet.com is a photo, journal, and video-sharing social media network. Like other social networking sites, Buzznet is built around the idea of members sharing content based on their personal interests. Nevertheless, unlike classic social networks, which focus primarily on messaging and profile pages, Buzznet members participate in communities that are created around ideas, events and interests; most predominantly, music, celebrities and the media.

10. Hi5

Hi5 is a worldwide known social networking website that claims to have over 60 million active users at present. However, according to statistics, Hi5 has been floating around as a social network for a while without being able to keep up with its direct competitors, such as Facebook or Myspace. It has most of the features Myspace and Facebook are using, but it is more popular in Central America.

11. Xanga

Xanga’s origins can be traced back to 1999, when it began as a site for sharing books and music reviews. It focuses on photo, video and web blogging. Xanga has now an estimated 40 million users worldwide. Xanga is the most little known of the ten social media networking website mentioned by us. However, it has been around for more than 10 years.

These are the most used social media websites at present. Nevertheless the Internet offers an incredibly large variety of social media networking sites. Some have chosen to structure them under categories such as: blogs, wikis, video sharing tools, picture sharing tools, links sharing tools, discussion tools, micro-media publications, social aggregation/ life streams and so on.

Source by Laura Wimble

Top social media network sites!