Social media sites are now major marketing channels that present businesses with significant information about their target audience and a low-cost way to connect with them. Customers are accustomed to using social networks as a way to interact with other users and to check the credibility of online resellers they are interested in doing business with. Famous brands are using social sharing platforms for their marketing strategy so there’s no reason why your business shouldn’t be.
1. Gain valuable customer insight
Social networking sites create an immense resource of information about your customers. More than 4 billion Facebook likes and 500 million Tweets are generated every day. By actively participating in the global social communication, businesses can gather important consumer information and utilize that data to make sound business plans.
2. Increase brand awareness and loyalty
It will be easier for your target audience and prospective partners to find you if you have an online media presence. Interacting with your customers on social channels increase your engagement which will eventually help in building customer loyalty.
3. Boost conversion rates
Social media sites open a lot of opportunities for businesses to market their product and services. Social communication channels also give you a way to provide timely customer support. By constantly communicating with your customers, you can be closer to your customers and be in a better position to promote your brand. This can help drive brand loyalty and increase your sales in the long run.
4. Enhance customer experience
Majority of your customers are in social media and they expect fast response and 24-hour support for their concerns and inquiries. If your business is online, you can find out what customers are saying about your brand and turn a customer’s bad experience into something favorable to them.
5. Keep abreast of the competition
Bigger brands might have bigger and larger ad campaigns. But when it comes to social communication, both big and small businesses start on almost the same footing. The brands that flourish are those that give their audience valuable and entertaining content.
For your business to thrive, you need to outwit and outperform your competition. Social media is an effective tool with a wide customer reach. Most of all, it’s free, except when you use the paid tools. So, if you want to enhance your engagement and increase your sales, be sure to include social media in your marketing strategy.
5 Reasons Why Your Marketing Initiatives Need to Include a Social Media Strategy