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How to Choose a Mascot for Your Business

Companies around the world have been using mascots for many years. Many of the companies that you remember, have a one of these great creatures that jogs your memory and ensures you think of them when you need to buy a product or service.


What do you think of when you think of Kentucky Fried Chicken? What about Geiko? And Energizer batteries? Each of these companies has a mascot that you can identify with and when you see a chicken, a gecko or a pink bunny playing the drums, you immediately think of these companies. They have chosen their mascot with care and if you want to enjoy the same success, then you have some important steps to follow.


The first thing you have to do before choosing any character is determine the purpose of having one of these promotional items. Are you looking to increase sporting morale and team spirit or are you looking for ways to help your target audience identify with your brand?


It’s very important that you choose a suitable character which will help your customer’s identify with your brand. If you sell cupcakes, then there is no point having a chili as a mascot, this may seem obvious. It is important you take your time, consider everything about your brand and then identify what character you feel will best match what you do. Remember the aim of these characters is to help customers identify them to your brand, which is why you need to consider a couple of options, do your research and do some brainstorming with your team before having any custom mascot costumes made.


Remember that any custom mascot costume you purchase is a long term investment. It needs to be made from the highest quality materials and designed to suit your specific needs. Don’t go for the cheapest option, ensure you choose a costume that represents who you are and offers a good impression on your business.


While company owners may retire and staff may leave, your mascot will live on for years, so it’s worthwhile paying the money and choosing the highest quality custom mascot costume available, ensuring that your character lives on for years to come.


The next important factor is to decide what type of events will have your character running around. Are you going to use it in advertising? Are you going to have it running around the streets handing out flyers? Is it going to attend conferences and team building events to boost team spirit and morale? These are important factors to take into consideration, you want to use your character as much as possible to ensure it gets known and recognized by staff and customers alike.


Next, you need to choose your colors carefully. As a business you have probably already built your brand using specific colors. Your character should be able to incorporate these colors when designing the costume. If Energizer can have a pink bunny, then there is no reason your character can’t display your company colors, even if it’s the T-shirt it wears or it’s the color of the character, this is down to you, there is no right or wrong, as long as it looks professional and offers an impressive image for your business.


Your final step in choosing a custom mascot costume is to always remember that your character is portraying your company image. As with any business you want to come across as professional and you can still achieve this with any type of character which relates to your business, boosts your brand colors and reaches your audience.




Source by Kell Taylor



How to Choose a Mascot for Your Business
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